At the young age of 16, Ismail began his career in IT. Over time, he developed his skills to contribute to the ever-changing IT industry, and developed a wealth of experience along the way.

However outside of IT, his found a love of fishing. He found that it brought him peace and joy, and slowly began to appreciate the importance of the health of the ocean. Ismail felt inspired to begin advocating for the environment by promoting sustainable reef and sports fishing. Highlighting the dangers of overfishing and other environmental challenges, led him to also take on the position of a fishing charter operator with Triton Tours.

Whilst still working within IT sector, Ismail has observed the drastic impacts of fishing and wants to find a way to spread awareness within the sport fishing community too.