Rachel is a designer, thinker and creative writer within in the branding industry – helping brands and organisations to communicate the best they can. A designer works to solve problems by exploring through research to find answers that can be expressed creatively. The way something is designed has such an impact on us, often on a subconscious level, that it shifts our perceptions and the choices we make, and can tell a story from even a quick glance.

The design industry can have such an influence on brands and organisations – they look to the designers to be inspired and that can have a huge impact, from the materials being used for packaging through to telling the story of a brand trying to challenge the status quo.