Juliana is the first Costa Rican to join eXXpedition, she is a professional in the field of design and creativity, an avid diver and conservationist. She has oriented her personal and professional life to use art, design and targeted communications as tools to positively influence human behaviour for the conservation and sustainable use of our oceans.
After spending 10 years focused on graphic design and visual communications in Costa Rica, Juliana combined those skills with her passion for marine conservation by graduating with an MA in Sustainable Natural Resource Management.
She had the opportunity to develop as a creative in the world of marine conservation as part of the team of The Reef-World Foundation in the Philippines, where she worked as the Communications Manager for four years and currently as Creative Consultant. Reef-World is a UK charity that works as the international coordinator of the UN Environment’s Green Fins initiative, which focuses on driving environmentally friendly scuba diving and snorkelling practices across the industry globally.
For the last four years, she’s worked to develop a behavioural design approach to marine conservation, uniting creativity with conservation. As part of this work she conducted a complete brand overhaul to enhance Reef-World’s and Green Fins’ communications; supported training and capacity building for Green Fins in the Philippines and Palau; developed, designed and implemented all campaigns for the organization; amongst many other tasks.