Day to day, Paola runs Dr Zigs Extraordinary Bubbles. She is a toy manufacturer making the most eco and ethical bubble toys in the world. Her background has been both varied and eclectic – and all of it has helped her become the person she is today.


Born in Italy, she left home at 17. She worked as an interpreter, a market-researcher, a theatre technician in the most famous theatres in London, a professional sailor, a marine biologist, an artist, a boat builder, an ethnographer. She is dyslexic and this led to her only finding the confidence to go to University after her first two children were born, and undertook her degree in Sustainable Tourism, and her Masters in Marine Conservation whilst a single parent.

Her life has been dedicated to activism, adventure with a passion for the environment and human rights. She has sailed across the Atlantic, she worked with an indigenous tribe in the rainforests of Central America – with her children in tow.

For the past 8 years she has run Dr Zigs, from a kitchen table start up – all thanks to her youngest son Ziggy who used to get crazy giggling fits when he saw bubbles – to where it is today, an award winning company recognised for its sustainable approach to business and as manufactures producing some of the highest quality and most eco-friendly, low plastic, palm-oil free, bubbles in the whole world.


As part of Dr Zigs she runs Bubbles Not Bombs – through this she works with refugees, collects and ships aid, and campaigns against the arms trade and for climate justice.