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Nita Jirgensone

Nita Jirgensone

Latvia

Sociologist

Nita is a sociologist from Latvia. For more than 20 years she has been working in social and marketing research exploring humans’ behavior and motivation. Now professional challenges have shifted in to public administration and working with demographic issues.

Nita believes, that environment directly determines the well-being of human beings and will influence the quality of life of the generations to come. So, it’s very important to acknowledge and understand plastics in the broadest context – at the ocean, in living organisms, human bodies and even our minds! Real action has to be taken – that’s why Nita going to the exxpedition!

Love and harmony with nature and especially Baltic sea – is a part of every Latvians lifestyle, so I will be happy to bring home true stories and knowledge, experience, best practice and solutions to make our planet cleaner, better place! I would be happy to inspire people, manufactures, politicians to make more cautious decisions, habit changes and less plastic usage. Less plastic – more elastic!