INA VIKøREN – A Norwegian outdoor enthusiast. Grew up on the West coast of Norway and has naturally a great connection to the water. Last year she lived in California where she worked with Norwegian start-ups. In addition to learning to surf, Ina witnessed the state’s most severe drought emergency in decades due to below-normal rainfalls. This made her very aware of the conservation of water resources and the fact that this crisis belongs to all of us — not just to a handful of decision-makers. Water is our most important, commonly owned resource, so we cannot remain detached from discussions and decisions. In addition to work and studies, Ina have helped to start up the environmental organization Protect Our Winters in Norway which is an organization for and by the global snow sports community and their fight against anthropogenic global warming to save the white season we all love. This has a natural connection with her enthusiasm for skiing, which is a passion launched back when she learned to ski at an age of 3. As a skier you meet the climate change’s results face to face. During wintertime it’s easy to see the major differences due to the melting glaciers and the tall mountain peaks loosing their white robes. That Ina can potentially end up not being able to ski due to constantly rising temperatures is a luxury problem in her eyes, but still a concrete unit of measurement that something must be done. “It’s time that we who love the great outdoors give something back. Whether you love the ocean or the mountains, or both, we have to protect what we love. We have to clean up our own mess. If a greener lifestyle means whiter mountains and bluer oceans feel compelled to join in. I want to encourage everyone to start caring, travel less to enjoy natureadventures and play much more in your own backyard!