Recycling innovators confirmed as Title Sponsor of eXXpedition North Pacific 2018

May 18, 2018

Reverse vending recycling leader TOMRA has come on board as the Title Sponsor for eXXpedition’s next highly anticipated all-women plastic research voyage North Pacific 2018.

Emily Penn, co-founder of eXXpedition, says: “It’s a dream for us to welcome TOMRA as our Title Sponsor for the eXXpedition North Pacific voyage. For over 45 years they’ve made it their business to be innovative leaders in the resource revolution providing smart solutions for our planet’s resources. Like TOMRA, we believe platform for ambassadors to take forward projects tackling plastics and toxics, and raise the profile of the issues to create change at a personal and organisational level, and influence national and international policy makers.”

Working across more than 60 markets worldwide, Title Sponsor TOMRA collects 35 billion used drink containers every year for reuse and recycling through their reverse vending solutions. Currently, only 2% of the world’s plastic packaging is turned into new packaging, while 32% ends up in our oceans, nature and communities. When a financial value is given to bottles and cans through a container deposit system, TOMRA is able to collect up to 97% of used beverage containers – ensuring that the bottles are kept in the clean loop and do not end up in our oceans as litter.

TOMRA circular economy communicator Kristine M. Berg will also join the North Pacific 2018 voyage as a crew member, contributing to its Expert team focused on different solutions for protecting oceans. Kristine’s background in Industrial Ecology and sustainability, and connection to circular economy via TOMRA, adds unique expertise to the eXXpedition team.

She says: “TOMRA is dedicated to reducing plastic pollution on land and at sea, so eXXpedition’s goals to track the impact of our hearts. We are excited to extend our contribution by coming on board as Title Sponsor for the North Pacific voyage and rolling up our sleeves to participate in the journey, support the eXXpedition voyage and important research into marine litter, as well as helping to raise. We are pleased to awareness of this important environmental issue.”

eXXpedition North Pacific 2018, in collaboration with TOMRA, aims to:

  • raise awareness of the devastating impact of single-use plastic and toxics in the world’s oceans
  • celebrate women in science, leadership and adventure
  • create a community of female change-makers and inspiring global ambassadors to tackle the environmental and health impacts of plastic pollution
  • and champion and contribute to innovative scientific research to tackle the crisis.

All costs of the expedition are covered by crew contributions and mission sponsors which include Title Sponsor: TOMRA plus Gold Sponsor: The Copernicus Marine Service and Silver Sponsors: Princess Yachts, Hawk Yachts, Iridium & Global Marine Networks plus Bronze Sponsors: Daedalus Yachts, Y.CO, Iridium and Finisterre – to date. Partnerships for the expedition include Parley for the Oceans, 11th Hour Racing, UN Environment & Clean Seas, Ocean Wise, Pangaea Explorations, Biodiversity Research Institute, Marine Debris Tracker & Another World Adventures. You can find out more about our partners and sponsors here.

To find out more about TOMRA, visit the their website. To find out more about eXXpedition North Pacific 2018, visit our dedicated voyage page.

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