Pow! Welcome aboard Caterina!

February 6, 2014

Our fabulous crew is really starting to take shape now! We are now joined by Caterina, an industrial and strategist designer, technology lover and sailor!

She graduated in product and communication design at ISIA Firenze and worked at WAACS Design & Consultancy in Rotterdam, Netherlands, in Tanzania as interior designer and photographer and studied Product Design in Finland. She is currently living in Milan and working at Design Group Italia as industrial designer, UX researcher and strategist. Her daily job is to design experiences, research trends, map new technologies and look for market opportunities for clients as 3M “Innovative technology for a changing word”, Pepsico and Unilever.

Caterina is a multi-awarded designer in national and international design contest her projects are based on future vision possibilities, new technologies and new way of living in favor of clean, natural, sustainable and healthy ways of living.

Caterina is an experienced speaker having presented at conferences around the world as TEDx and Ciudad De las Ideas in Mexico.

In 2012 she won the Singularity University / Axelera Global Impact Competition in Italy with ‘Freeijis project’ for a full scholarship for the Graduate Studies Program at Singularity University, NASA Ames Research Center in California a transdisciplinary program which combines 10 weeks of outstanding business leaders and academics from around the world to develop solutions to solve the greatest challenges facing humanity.

Caterina is the Executive Director of Axelera an italian non-profit whose aim is to inspire future italian leaders, entrepreneurs and technologists by spreading knowledge about exponential technologies and the importance of addressing the widespread global challenges.

Caterina has sailed all her life. She was in the italian national team for 3 years and she sailed for national and international regattas around the world.

You can find more information about Caterina at:

http://www.caterinafalleni.com/

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